Since taking control in 2021, Atari CEO Wade Rosen has helped stabilize the company and steer it toward a more promising future. Under his leadership, Atari has shifted its focus to both publishing and developing, with a strong emphasis on preservation. The company has made strategic investments, acquiring studios like Digital Eclipse and Nightdive Studios, and reviving iconic brands such as Infogrames. Atari also reaffirmed its commitment to the retro console market with the debut of the new Atari 7800+ at Gamescom 2024. By refining its business strategy, Atari was able to double its top-line revenue in the last fiscal year. Rosen has stated that the company is putting in place the “necessary levers for long-term success.” Looking ahead, Atari remains keen on acquiring more intellectual property to solidify its position as a leading preservation-focused publisher. Atari, founded in 1972 by Nolan Bushnell and Ted Dabney, is one of the most iconic names in the history of video games. Atari, renowned for its groundbreaking innovations, played a pivotal role in shaping the video game industry. The company was eventually sold to Jack Tramiel, the founder of Commodore International, who had been ousted in a bitter power struggle at Commodore and wanted revenge. Under Tramiel’s leadership, Atari made a comeback in the home computing market with the Atari ST series of personal computers. The ST was recognized for its advanced graphical capabilities and the inclusion of a MIDI port, which made it particularly popular among musicians. While the ST found success in certain niches, it did not achieve widespread market dominance, as competition from Apple, Amiga, and Wintel systems limited its overall impact. After the Jaguar’s failure in 1993, Atari struggled to maintain relevance in the gaming market. In the late 1990s, the brand went through a series of acquisitions and ownership changes. In 1996, Atari’s assets were acquired by Hasbro Interactive, and in 1998, the company was sold again, this time to Infogrames. In 2003, Infogrames rebranded itself as Atari.
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